Area: 220 m2
Leica Store Moscow GUM
The Leica flagship showroom, located on the third floor of the GUM department store, is a mono-brand space of the world famous manufacturer of cameras, lenses and premium sports optics.
An important mission of Leica is to develop and support the art of photography, so inside the Leica Store Moscow GUM there is an exhibition space and the Leica Akademie, where the monthly open events "Talk About Photography" are held, as well as lectures and master classes by world-class photographers.
The laconic classic design of the showroom at the same time emphasizes the aesthetics of the brand and is an organic continuation of the space of one of the oldest department stores in the city.